Web Site Design
& Construction
A Web site is more than just a
billboard.
A Web site should bring you exposure, customers,
and sales. We design Web sites to accomplish
marketing objectives. Give us a chance to
understand your business, and we'll show you how we
can use the Web to increase your business. And, do
it in a cost-effective way.
Business Objectives
Our first step is to understand your business
objectives. What do you want to accomplish?
Site Objectives
Next, we need to translate your business objectives
into objectives for the Web site. Your Web site
objectives may be to provide comprehensive product
information, generate leads, close sales, or take
orders. Your Web site objectives will drive the
marketing strategy and site design.
Marketing Strategy
Once we have understood your business objectives,
and we have developed a clear Web site objective,
we create a strategy for accomplishing the
objectives. The strategy includes such elements as
type of Web site content, artistic style, mood of
site and copy, elements that will appropriately
motivate the visitor, and techniques for acquiring
visitors' contact and demographic information.
Before any work is done on your Web site, we
present you with a Strategic Brief that provides an
overview of your Web site objectives, and a
marketing strategy that we believe will accomplish
them.
Site Design
Once you have reviewed and approved the Strategic
Brief, we create a concept Web page that will give
you a visual sense of how we will design your Web
site. We also create a site map that graphically
shows the title and content of each page that we
will develop. Once we have an approved concept and
a Web site map, we will be able to give you a firm
development budget and timetable.
Site Construction
Once you have approved the concept and Web site
map, we will begin the content gathering phase, and
begin programming your Web site. To insure that you
are comfortable with the development process, we
will post the "work in progress" on a staging site
that you can visit at your convenience. We will
also ask you to sign off on completed work as we
reach milestones. By including you in the
development "loop", we can insure that your Web
site will meet your needs and properly reflect your
corporate image.
Site Launch
Upon completion of your Web site, we will have a
"soft launch", which is a period where you and your
associates can review the Web site for accuracy and
appropriateness. We will then make any final
adjustments prior to announcing the site to the
world.
Generate Traffic
Building your Web site is an important first step,
but it is just that: a first step. We still need to
get qualified prospects to come to your Web site.
Our Web site design philosophy is to begin thinking
about generating traffic from the onset. We design
our Web sites so that they are easily found through
the search engines and Web site directories. Then,
once we have completed your Web site, we contact
all of the relevant search engines and directories,
and notify them of your Web site. We also generate
press releases to appropriate trade journals and
news organizations. Our next step is to identify
Usenet Newsgroups and Mailing Lists, and actively
inform these groups through acceptable procedures.
We also recommend targeted banner advertising for
search engine keywords. Finally, once we get the
qualified prospect to your Web site, we want to
have information request forms, surveys, mailing
lists, and order forms, so we can collect lead and
demographic information.
Analyze Results
An integral part of a good strategic marketing plan
is the gathering and analysis of results. How many
people visited your Web site? What pages did they
visit? How many completed forms? How many completed
surveys? How many qualified leads did you receive?
What is the ratio of visitors to leads? Leads to
sales? A monthly review and analysis of these types
of questions will allow us to determine how well
your Web site is working, and what areas need
improving.
Modify Site
Based on an analysis of the results, we will want
to tweak your Web site to improve its
effectiveness.
Are You Ready Now?
If you're ready to begin the process of developing a Web site
for your business, give us a call at 319-688-0123 (after 10
a.m. CST) or complete the e-mail form below. At no charge, we'll
be happy to consult with you and let you know what it will take
to increase your business with a BeachWorks-designed Web site.
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