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Case Studies
Eric Randall, the president of BeachWorks, has worked primarily
as a contract Web site designer and Internet strategic marketing
consultant since 1996. Eric Randall also co-founded Digital
Lagoon, a video production and Internet development company
in 1995.
Between 1996 and 1999, BeachWorks worked primarily as a contract
Web site designer and Internet strategic marketing consultant
to the Kansas City ad agency, valentine-mccormick-ligibel (vml) on projects
for companies such as Sprint, Northwest Airlines, NationsCredit,
Hallmark, and Cerner Corporation.
Projects completed for vml include intranet Web
site design and construction for Sprint; Web site
strategic marketing analysis for Sprint; Web site
design for NationsCredit; strategic marketing
analysis for Hallmark Cards and Cerner Corporation;
and various other Internet strategic marketing
research projects.
Examples of the work created by BeachWorks while
under contract with vml are unavailable because of
client confidentiality and because the completed
projects often also represent the creativity and
contribution of vml employees. However, if you
would like to know more about the nature of
BeachWorks projects, or if you would like to
receive letters of recommendation, please complete
the form below and we'll be happy to fill you
in!
Web Site Design & Construction
Although we cannot show you examples of the current work we
have been involved with for Fortune 1000 companies, the following
Web sites represent the application of our skills for smaller
organizations:
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Client:
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Tahoe Keys Resort, South Lake Tahoe,
CA
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Challenge:
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Develop an engaging and informative
Web site that encourages visitors to reserve vacation
lodging.
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| Involvement: |
Created Internet Strategic
Marketing Plan, designed Web site, created graphics and
all copy, and now maintain and manage Web site. |
| Special Features: |
- Searchable database of
vacation rental properties
- Online Property Availability and Reservations (e-commerce)
- Online live keyboard chat with reservation Agents (NetAgent)
- Extensive use of forms & mailing lists for 1-to-1
marketing
- Coordination of site-- over three NT servers
- Site contains over 400 pages |
| Launch Date: |
November, 1999 |
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URL:
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http://www.tahoevacationguide.com
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Other Web Sites Designed By BeachWorks:
Contact
BeachWorks
Please use the following contact form if you would like more
information. Or, feel free to call BeachWorks at 641-209-1702
(after 10 a.m. CST).
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