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Internet Marketing
Service
Is your Web site achieving your
marketing objectives?
We can design and implement an Internet
marketing campaign that takes full advantage of the
Internet media and that will accomplish your
marketing objectives.
The Internet is a completely new type of media,
and marketing services and products over the
Internet requires a new way of thinking. An
intimate familarity with the Internet technology
and the Internet culture is necessary. We have this
familiarity and can apply our strategic marketing
acumen to help you successfully market over the
Internet.
A successful Internet marketing campaign will
involve the following:
Establish A Budget and Clear Marketing
Objectives
We start with a budget, clearly defined marketing
objectives, and a method for evaluating the success
of our campaign.
Web Site Review & Modification
We then review your Web site against the marketing
objectives, and make recommendations.
PR Campaign
We review the appropriateness of a PR element, and
recommend Internet-style PR.
Search Engine Campaign
We develop a program for achieving a high search
engine ranking with respect to the keywords
associated with the product or services being
marketed. We also identify vertical market search
engines and directories that should be notified.
Mailing List Campaign
Using existing mailing lists, and starting new
mailing lists, are effective, low cost means of
reaching targeted markets. BeachWorks has a strict
"anti-spam" policy, but yet believes there are ways
to use mailing lists for marketing purposes that
are within the guidelines of acceptable use.
Web Site Promotions
We work with your marketing department to develop a
promotions program that will drive traffic to your
Web site, stimulate return visits, encourage lead
acquisition, and increase sales.
Cross-Link Marketing
Marketing on the Internet requires creating new
ways for your target audience to find their way to
your Web site. Part of any good Internet marketing
program is finding Web sites that would be willing
to put a link to your Web site. These links can
also be tracked for frequency and incentivized.
Traditional Media Tie-Ins
The Internet does not replace existing marketing
and advertising programs, but they must work in
concert for maximum benefit. We work with your
marketing department to use your existing marketing
and advertising programs to drive traffic and
business to your Web site.
Micro-Site Sponsorships
Your target market consists of a unique community
of like-minded people. We can help you locate or
create such a community, and set up a sponsorship
program that will indirectly and directly connect
you with your prospects.
Banner Advertising
Banner advertising forms the financial backbone of
the Internet. With costs per thousand impressions
ranging from as low as $5 to as high as $250, it is
not inexpensive. Once we understand the product or
services you want to market, and we determine that
this is an appropriate marketing activity for you,
we will make recommendations for banner ad
placements.
Are You Ready Now? Or Do You Have
Questions?
If you're interested in discussing your Internet marketing
needs with BeachWorks, please give us a call at 641-209-1702
(after 10 a.m. CST) or complete the e-mail form below. At no
charge, we'll be happy to consult with you and provide you
with a proposal and cost estimate.
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